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Event Details
PhillyCHI will be hosting two fantastic
speakers, Mark Trammell and Stephen P. Anderson on Tuesday, June 8th.
Both speakers will be presenting at Jared Spool's Web App Masters Tour
here in Philly, then giving a special evening talk for PhillyCHI.
The first 100 people to arrive will receive a ticket for
one free drink, courtesy of the event's sponsor, The Archer Group of
Wilmington, DE. Please register if you plan to attend.
Date: Tuesday,
June 8th, 2010
Time: 6:30PM - 8:30PM (Social time from
6:30-7:00PM)
Location:
The Blockley Pourhouse
Address: 3801
Chestnut St (38th & Ludlow St)
Philadelphia,
PA 19104
About the Presentations
“What Can Carl Sagan Teach Us About the Web?" with Mark
Trammell
2010 is the
30th anniversary of Carl Sagan’s "Cosmos: A Personal Voyage." Not only
is his explanation of our universe relevant today, it can teach us a
great deal about how to create better websites.
- What can
Carl Sagan teach us about the Web?
- What can constellations
tell us about Web analytics?
- What does man’s ancestry tell us
about people choosing to interact via the Web?
- How does the
evolution of the human brain affect a site’s brand?
- What can we
learn from Heike crabs about how our users influence our designs?
- What
does the deciphering of the rosetta stone tell us about people new to a
website?
- How can the search for extraterrestrial life help us
understand our users?
- How can the mating patterns of whales be
used to help searchers?
- What parallels can be drawn between
viruses and information architecture?
- What can the evolution of
our solar system tell us about the future of our websites?
About Mark Trammell
User
Experience Researcher, Twitter
Mark evaluates the motivations and
behaviors of Twitter's users through extensive user research. Prior to
Twitter, Mark conducted user experience and design work at the social
news site Digg. He's been a leading force in the Web Standards Project
Educational Task Force. He also has great stories from his time in the
Navy. (Ask him what it's like to jump out of a flying helicopter onto a
moving ship.)
“The Art and Science of Seductive
Interactions” with Stephen P. Anderson
Remember that “percentage
complete” feature that LinkedIn implemented a few years ago, and how
quickly this accelerated people filling out their profiles? It wasn’t a
clever interface, IA, or technical prowess that made this a successful
feature– it was basic human psychology.
To be good information
architects we need to crack open some psych 101 textbooks, learn what
motivates people, and then bake these ideas into our designs. We’ve
spent the last decade perfecting how to create applications that serve
our users needs. Now it’s time to create applications that are engaging.
It’s time learn a bit about the art and science of seductive
interactions. We’ll look at specific examples of sites who’ve designed
serendipity, arousal, rewards and other seductive elements into their
application, especially during the post signup process when it is so
easy to lose people. Examples will mostly include consumer applications
such as Muxtape, Dopplr and iLike, where engaging with users through a
process of playful discovery is vital to continued use; however, we’ll
also look at how these same ideas might work in corporate environment,
with a glimpse into a few corporate apps that have succeeded at being
playful. Regardless of your current project, the psychological
principles behind these example can be applied universally.
In the
spirit of “expanding our boundaries,” we’ll look to disciplines like
social sciences, psychology, neuroscience and cognitive science for
insights. However, attendees will leave with actionable tools and
examples making it easier to bridge theory with tomorrow’s deadline. As a
profession, we talk about mapping user goals to business goals. But
what if this focus on goals is no longer enough? And what if we can’t
get users to stick around long enough to see the value in our apps? Come
get inspired by examples of applications that have moved beyond just
goals, and succeeded in both satisfying and delighting people.
About Stephen P. Anderson
Stephen is an independent
consultant based out of Dallas, Texas and is the twisted mind behind UX
Roast http://www.uxroast.com/. He explores the art and science of
integrating seductive interactions into applications. His presentation
style informs, inspires, and entertains. He's done project work for
clients like Frito-Lay, Chesapeake Energy, Sabre Travel Network, and
Nokia.
About our Sponsors
The Archer Group
The Archer
Group is the Delaware Valley’s fastest growing full-service digital
agency, offering regional brands a single integrated partner for digital
marketing solutions. The unique integration of creative, technical, and
user experience professionals enables Archer to create a wide range of
offerings that includes: website development, mobile application
creation, online advertising, and social media solutions. Founded in
2003, the Archer Group has received numerous regional and international
awards for interactive marketing excellence. It was featured in the 2009
“Philadelphia 100” list of the region’s fastest growing companies and
Inc. magazine’s 2008 list of the nation’s fastest growing companies. The
company is based in Wilmington, Delaware’s Lower Market Design District
(LOMA). Learn more at: http://www.archer-group.com/
The Blockley Pourhouse
The Blockley
serves innovative pub cuisine in a warm, relaxed atmosphere with a
centrally located stage for live music and a large, square bar to anchor
the room. Exposed brick walls, stained oak floors, polished cement
floors, stainless steel accents and black-board menus lend a rustic feel
to the space. A state-of-the-art sound and lighting system and clear
sight lines to the stage make this one of the area's premiere music
venues. Learn more at http://www.theblockley.com/
About PhillyCHI
PhillyCHI is the Philadelphia
region's chapter of the ACM SIGCHI, an interdisciplinary academic and
professional group interested in Human-Computer Interaction, User
Experience, Usability, and other related disciplines. PhillyCHI holds
monthly meetings and socials to network and discuss current topics in
HCI. Learn more at: http://phillychi.acm.org/
Questions?
Please
contact the PhillyCHI Officers at phillychi@gmail.com.
When & Where
The Blockley Pourhouse
3801 Chestnut St
Philadelphia,
PA 19104
Tuesday, June 8, 2010 from 6:30 PM to 8:30 PM (ET)
Add to my calendar
Hosted By
PhillyCHI
PhillyCHI is the Philadelphia region's chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines.
PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. Learn more at http://phillychi.org or follow along on Twitter at @PhillyCHI.
